Among the factors that affect Local 3 Pack is the actual address of a business. Google uses a set of algorithms and rules that help to define a geo area, and in case a business falls out of a specific location, then it might never appear in Google’s search results.
Therefore, the town, city and ZIP code are very critical.
The citation is the other factor that impacts how a business can rank in Local 3 Pack.
The consistency in a business’s NAP (Name, Address and Phone Number) is vital. The business should be listed accurately on reputable directories such as Yelp and other credible listing service providers.
There are several ways through which a business can improve their rank. One way is by ensuring your Google My Business Profile is complete and optimized.
All the data right from hours to address and phone numbers should be accurate. The sizeable and unique description is paramount.
Proper categorization and the use of high-resolution profile image are other essential strategies to consider.